2022 First Quarter Highlights

Table of Contents

We’re already into the second quarter of 2022 and the legal marketing world has already experienced changes at a blazing pace. If you haven’t had a chance to keep up with our blog this year, check out these highlights to get caught up.

Major Changes From Google

Google hit the ground running in 2022 with two major changes. First, they introduced a local algorithm change that rebalances the factors the search engine uses to generate local search results. Second, they began using “Rank Brain” to analyze content. Read more.

Whose Story Are You Telling?

Prospective clients are the hero of their own story and finding the right attorney or law firm is an important part of the hero’s journey. It is okay to market your skills and credentials, but don’t lose sight of what matters most for your prospective clients. Read more.

The Basics of SEM and SEO

When it comes to digital marketing, the basics still matter. Compelling website content and thoughtful keyword optimization is a good place to start. Read more.

No Social Media is Better Than Bad Social Media

If you only have half an ass to give to social media, you are better off remaining fully on the couch. Social media can play a crucial role in driving engagement, but there is a right and wrong way to do social media. Read more.

We’re on the Cutting Edge of Lawyer Marketing

Things are changing fast, but the good news is you don’t have to keep up with all the changes in the world of digital marketing on your own; you can leave all of your firm’s marketing in the hands of our professionals. Let’s grow your practice!