2022 Law Firm Marketing Predictions

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Over the past several years, the legal sector has undergone substantial changes, prompted by several factors including technological advances and client demand. Is your firm ready to take advantage of the predicted marketing opportunities in 2022?  

Make The Most of Your Firm’s Website 

Of all the marketing channels out there, your website is the one you have the most control over. Potential clients who visit a site may only see one or two pages before leaving, so it is critical to make their experience positive and productive. Your site should look up to date, have quick load times and be optimized for mobile devices.  

Take Advantage of Automation 

Surveys of legal consumers consistently show that responsiveness is a top determining factor when clients hire lawyers, but it can be hard to provide immediate attention to every lead that gets in touch with your firm.  That’s where automation can help you ensure that every person who contacts your firm receives a prompt response while helping your firm identify the most valuable leads.   

Engage With Your Clients Virtually  

During the COVID-19 pandemic, some online meetings have proven to be as effective as, or even more than, face-to-face meetings. In 2022, virtual interviews will continue to dominate the legal industry, and law firms will continue to market themselves via virtual conversions.   

Let Professionals Make the Most of Your Marketing  

Sometimes the best thing you can do for your legal practice is to accept outside help when it comes to marketing. The marketing pros at Above the Bar Marketing can make the most of your marketing budget while you focus on serving your clients.