You didn’t get into law so you could be a marketer and marketing is likely far from the top of your priority list. We get it. However, you cannot afford to let your marketing fall to the wayside while your competitors are engaging with potential clients.
The following tips can help you get started, make adjustments, or take a new direction for your law firm’s marketing in 2022.
1. Maximize the Value of Your Website
One thing you have complete control over is what your website looks like, how it functions, and what it says about your firm. Make sure your website is aesthetically pleasing, simple to interact with, and relevant to what prospective clients are looking for.
2. Do Social Media Right or Not At All
Good social media is important, emphasis on “good”. Doing social media just to say you do social media is a recipe for disaster. You do not have to have a profile on every social platform. Choose the platform or platforms that you enjoy using and make an effort to share your firm’s personality.
3. Don’t Be Shy About Asking for Reviews
Paying for reviews will eventually come back to bite you, but there is nothing wrong with asking your current and past clients to provide reviews about their experience. Reviews are crucial for earning the trust of prospective clients and also provide an opportunity to stay connected with past clients.
4. Don’t Be Afraid of Video
You don’t have to be a TikTok sensation to make video work for you firm. Sharing brief messages on Instagram or answering frequently asked questions on YouTube are good starting points.
5. Analyze Your Results
If you don’t keep track of the ROI from your marketing efforts, you will lack the information you need to make the most of your marketing budget.