As you probably know, digital marketing is an ever-changing and constantly growing industry. Here are eight things you must know to succeed:
1. Video Marketing
Video, video, video! Almost every social media platform strongly emphasizes video in its algorithm. In fact, 80% of people have purchased a product based on a brand’s video.
2. Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
SEO and SEM are key to digital marketing. However, you must know how to use them properly for a successful social media strategy.
3. Content Marketing
Without content, there is no digital marketing. Content marketing is not an easy job. Among other aspects, you must ensure your content is SEO friendly and understand how to communicate effectively with your online audience.
4. Data/Analytics
Social media marketing is not only about pretty pictures, videos, and intriguing captions. You must be able to analyze data and statistics to determine if your strategies are proving successful. This allows you to change your method into something your viewers want to see.
5. Understand Design Thinking & Planning
Design thinking and planning refers to how someone approaches a problem from a user-centered perspective. This approach allows us to think about how a viewer sees and interacts with a post, allowing us to solve larger-scale issues.
6. Be Tech Savvy
Digital marketing is constantly changing; you must stay up-to-date with the latest and greatest technology. You do not want to get left behind because you do not follow the latest trends and updates on social media.
7. Be Persuasive
An excellent social media account does not simply post pictures with captions but persuades viewers to engage. Whether it be to click on a link or answer a question in the comments, you always want to have your viewers engaged and coming back for more.
8. Highlight Your Special Skills
A great way to make your firm stand out on social media is to highlight what makes your firm special. For example, do you have weekend hours available? Do you offer online consultations? Whatever your special offer is, make sure people know about it!
