Lawyer Awards May Not Mean as Much as You Think

When it comes to hiring an attorney, a prospective client has so many aspects to consider, such as location, focus area, experience level, case wins, compatibility, and more. Although a lawyer with multiple legal awards can seem appealing, they are only sometimes meaningful. As an attorney, you must recognize which awards to focus on and […]

Are “Meet the Team” Posts Beneficial?

Social media users want to feel like they know the people they are following. With regards to a law firm, they want to see the human side of your firm as well as the informational side. A great way to achieve this is by posting about your team members because doing so: Harnesses Employee Advocacy Your employees […]

How To Turn Your Profile Viewers into Clients

The whole point of digital marketing is turning your website and social media viewers into clients. Here is how you can do it: 1. Develop Your Strategy Digital marketing only does well if you have a strategy behind what you do. Therefore, you must determine your goals and audience before developing your strategy. 2. Optimize Your Website […]

The Growth in Digital Marketing

Analysis and statistic online services

There is no doubt that digital marketing has grown rapidly over the past few years, but exactly HOW much has it grown? Since 2015, digital marketing has grown an average of 10% each year. The industry is expected to reach $8.2 billion by the end of 2022. So what are you waiting for? Contact us […]

Top 9 Marketing Tactics for Law Firms

Due to the ever changing realm of internet and social media, law firm’s marketing tactics must also continue to evolve. Surely firms made a large change to their tactics when the pandemic surged the world, but digital marketing is continuing to transform day by day and it is important to keep up with the technology. […]

1/3 of Potential Clients Start Their Search for a Law Firm Online

The use of digital marketing is continuously growing in popularity. Studies show that 1/3 of all potential clients to a law firm begin their search online. Therefore, without a strong digital marketing strategy, firms are potentially losing 33% of clients to other firms. Contact Above The Bar Marketing today and let’s get started developing your […]