Increase Your Reach in 9 Simple Steps
Do you feel stuck with your digital marketing? Unsure how you can reach a larger audience and more potential clients? Here is what you need to do: 1. Read The Room The first step to reaching new potential clients is defining your target audience. Once you do that, you can narrow down your strategy. 2. Post […]
Five Perks of Google My Business
If your firm is not on Google My Business, you need to get on it as soon as possible. You are missing out on numerous potential clients, reviews, referrals, and more. Here is what you are missing out on: Appear in Maps and Google Local Pack Listings When searching for a local restaurant, hair salon, or clothing shop, […]
What Makes ROI Tracking So Important?
Before making any significant decisions for your law firm’s marketing strategy, you must first decide if it will benefit your firm. You can use a return on investment (ROI) tracker to measure how much revenue you may gain from it. Here at Above the Bar, we have a unique ROI tracker that uses the power of dynamic […]
Personal Guide to Increasing Your Firm’s Social Media Engagement
Engagement is one of the essential factors in a firm’s social media strategy! Users want to feel like they know the person behind the profile. The best way to help them feel that way is by engaging with them on social media. 1. Analyze your current engagement Take a good look at your current social media […]
5 Types of Social Media Content That Will Drive Your Firm’s Success
Did you know that there are specific types of content that you should use to boost your firm’s success? They consist of video, images, text-based posts, stories, and live video. Hopefully you are already using these types of content. If not, continue reading to find out why you need to be! Video If you are not […]
The Habits of a Successful Social Media Manager
Managing social media is not for the faint of heart. It has much more incorporated than simply scrolling through Instagram all day and liking posts. To be the best social media manager you can be for your law firm, implement these five habits: 1. Check Your Numbers Do not ignore your analytics! These are the cold, hard […]
How to Create an Instagram Aesthetic that Fits Your Brand
The first thing that potential clients will notice when looking at your Instagram profile is how aesthetically pleasing it is. Consumers judge a brand within 90 seconds of seeing it for the first time, so if your profile is messy and unorganized, clients may immediately leave your page for another. The colors, the layout, the theme, the […]
Game-Changing Aspects You Must Add to Your 2023 PPC Strategy
Pay-per-click advertising is one of the most significant aspects of digital marketing, and it will be for the foreseeable future. Stay on top of your PPC game in 2023 with these ten tips: 1. Update your keywords list regularly. Keywords are one of the most critical factors in digital marketing strategy. Because you must pay a certain amount for […]
6 Tips for Writing an Interesting Legal Blog
Kind of ironic to write a blog about blog writing, isn’t it? Well, we are doing it! Here are six tips you should follow to take your legal blog writing to the next level: 1. Research topics that fill a knowledge gap or have high interest. Write about something interesting! Legal blogs can get boring, but they […]
Step Up Your Social Media Marketing in 2023
Did you stay up to date with the social media marketing trends of 2022? We hope so because we already have new trends for 2023! So, next year, you must: Continue With Video Content Video has been a vital component of a successful digital marketing strategy for many years. Video is not only here to stay, […]
