The Evolution Of Generative AI For Law Firms

AI Hands on Keyboard

Generative AI will make the way we currently work so inefficient that we will have no choice but to adapt to the new normal. The legal industry has been known to be slow to change and complacent about new ways or standards of doing things that are not required by law. That’s all about to […]

Navigating the Benefits and Risks of AI in the Legal Industry

AI

The legal industry, long known for its slow adoption of new technologies, is witnessing a rapid influx of artificial intelligence (AI) applications. This surge has sparked a crucial conversation: How can legal professionals leverage the benefits of AI while mitigating its potential risks? The Adoption Landscape: From Skepticism to Smart Integration In January 2023, ChatGPT’s […]

Do Google Ads Work for Lawyers?

Pay Per Click

A Comprehensive Guide to Navigating the Legal Landscape of Paid Advertising In the competitive world of legal practice, standing out from the crowd is essential for attracting new clients and growing your law firm. While traditional marketing methods like referrals and word-of-mouth have long been the mainstay of legal advertising, the digital age has ushered […]

Demystifying Digital Advertising for Law Firms with Clio and Above the Bar Marketing

Google

Digital marketing can be a daunting task for law firms, especially when it comes to advertising. With so many different channels and platforms available, it can be difficult to know where to start. That’s where Clio‘s webinar, “Demystifying Digital Advertising for Law Firms,” comes in. In this on-demand webinar, expert consultants from Above the Bar […]

Increase Your Reach in 9 Simple Steps

Do you feel stuck with your digital marketing? Unsure how you can reach a larger audience and more potential clients? Here is what you need to do: 1. Read The Room The first step to reaching new potential clients is defining your target audience. Once you do that, you can narrow down your strategy. 2. Post […]

Five Perks of Google My Business

If your firm is not on Google My Business, you need to get on it as soon as possible. You are missing out on numerous potential clients, reviews, referrals, and more. Here is what you are missing out on: Appear in Maps and Google Local Pack Listings When searching for a local restaurant, hair salon, or clothing shop, […]

What Makes ROI Tracking So Important?

Before making any significant decisions for your law firm’s marketing strategy, you must first decide if it will benefit your firm. You can use a return on investment (ROI) tracker to measure how much revenue you may gain from it. Here at Above the Bar, we have a unique ROI tracker that uses the power of dynamic […]

Personal Guide to Increasing Your Firm’s Social Media Engagement

Engagement is one of the essential factors in a firm’s social media strategy! Users want to feel like they know the person behind the profile. The best way to help them feel that way is by engaging with them on social media. 1. Analyze your current engagement Take a good look at your current social media […]

5 Types of Social Media Content That Will Drive Your Firm’s Success

Did you know that there are specific types of content that you should use to boost your firm’s success? They consist of video, images, text-based posts, stories, and live video. Hopefully you are already using these types of content. If not, continue reading to find out why you need to be! Video If you are not […]

The Habits of a Successful Social Media Manager

Managing social media is not for the faint of heart. It has much more incorporated than simply scrolling through Instagram all day and liking posts. To be the best social media manager you can be for your law firm, implement these five habits: 1. Check Your Numbers Do not ignore your analytics! These are the cold, hard […]