Blog

January 2021 Above the Bar Bulletin

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Covid’s Impact on Business’ Digital Marketing

Aligning With the Consumer Behavior of the Future More than half of the earth’s population uses social media, and that number is only growing. According to data, the typical social media user belongs to nearl...

Online Reviews and Reputation Management

Remember the old days? Remember when you could call up a couple of friends to ask them who to go to for a particular service? You would then call the referred business and it was that easy to make a...

Legal Marketing Myth #1 – Ranking for Vanity Keywords

One of the most common misconceptions that I hear as a Legal Marketing Consultant is that ranking for vanity searching is the key to marketing success. In reality, vanity searches are typically only made ...

Legal Marketing Myth #2 – Rank = Success

Some of the hardest meetings I have with clients is trying to help them understand that RANK in Google is dead. I really don’t even want to have the conversation anymore, it’s just not importa...

Click-to-Call

The last time I made a call on my cell phone I asked Siri to find me a restaurant in the area. She gave me a list of suitable places from Google. I chose to investigate the place that showed up seco...