The Facebook Algorithm
Did you know that Facebook uses an algorithm to present posts to users based on what would be relevant to them? This algorithm can be
Did you know that Facebook uses an algorithm to present posts to users based on what would be relevant to them? This algorithm can be
There is no doubt that digital marketing has grown rapidly over the past few years, but exactly HOW much has it grown? Since 2015, digital
Due to the ever changing realm of internet and social media, law firm’s marketing tactics must also continue to evolve. Surely firms made a large
Are you making the most of your digital presence? Follow these six tips to get started.
Many people do not think Instagram is a great place to invest in digital marketing strategy. Follow the link to learn why it is, and
The use of digital marketing is continuously growing in popularity. Studies show that 1/3 of all potential clients to a law firm begin their search
Is the video the key to expanding your marketing efforts?
You know you need reviews, but how do you get them? Follow these tips.
Learn about 12 things law firms should avoid doing as part of their marketing efforts. https://www.natlawreview.com/article/12-things-law-firms-should-avoid-doing-their-marketing-efforts
Both of the most common mistakes law firms make surrounding their marketing deal with allocating their marketing budget. Avoiding these two mistakes is a key
Many people set aside building their brand without realizing how important it really is. Your brand is EVERYTHING. Click the link to learn why you cannot skip out on this marketing tactic.
https://www.deluxe.com/blog/six-reasons-why-strong-brand-important-small-business/
If your firm is not active on social media, you probably should be. Social media has evolved tremendously over the past decade. Platforms like Instagram and Facebook, originally used for personal purposes, have blossomed into successful tools for businesses looking to reach new clientele.
Below are five reasons why you should be sure to create a social media presence for your law firm.
If your firm is on social media, people can begin to see it, and recognize it in other places. People tend to buy from brands they recognize. It is important that your brand has a logo that is easy to spot and recognizable.
People also tend to buy from brands with which they can connect. If you can successfully portray your brand’s story through social media, you can connect with more customers and expand your clientele. It is also common for people to strive to support small, local businesses. Therefore, if you connect with your local audience, you are creating an even larger audience.
Since most social media platforms have a private messaging system, they are a suitable place for customer service relations. It can often be hard to get ahold of a customer service representative on the phone, and you must suffer long wait times. With social media, a customer can simply send you their question, and wait for a response.
A social post can direct customers directly to your website! You can link your website in your posts or in your bio for easy access. You can even plan to post certain things concurrent with the time that they will be posted to your website with a call to action to visit the page on the site.
Your social media accounts can be used to teach people about your business. Make sure people know all about what you offer, what your values are, how you serve customers, and how you can help them solve the problems they face!
Don’t worry. Our marketing professionals at Above the Bar Marketing can help! Learn more about how we can help your law firm reap the benefits of social media marketing.
If a potential client visits your website and then leaves, they may never return. You may be asking yourself, “How am I supposed to keep clients from leaving my website?” Click the link below for seven tips to keep visitors on your site longer!
