A Lawyer’s Guide to Integrated Marketing
This article covers five steps that are crucial for getting comfortable with the idea of law firm marketing. https://www.natlawreview.com/article/lawyer-s-guide-to-integrated-marketing
This article covers five steps that are crucial for getting comfortable with the idea of law firm marketing. https://www.natlawreview.com/article/lawyer-s-guide-to-integrated-marketing
The story of your law firm will not be written in-house; it will be written by client reviews. Your reputation is a crucial part of
At Above the Bar Marketing, we can take care of all your content marketing needs while you focus on running your firm and representing your
Are you paying attention to the right ROI metrics? We can make sure you don’t get lost in the weeds when evaluating your results. https://www.searchenginejournal.com/digital-marketing-roi-metrics/410847/
There are many tools in the digital marketing toolbox. Knowing when to use them is where we shine on behalf of our legal clients. https://www.searchenginejournal.com/popular-digital-marketing-tools/433518/
There are so many exciting and innovative things happening at Above the Bar Marketing and we are excited to share those in our April monthly
Google may start updating business hours on local profiles via artificial intelligence. Don’t worry; we’ll still be keeping an eye on yours to make sure
Is your content failing to reach your desired audience? Here’s why.
Read more here on the Leukemia & Lymphoma Society.
We’re already into the second quarter of 2022 and the legal marketing world has already experienced changes at a blazing pace. If you haven’t had
Many people set aside building their brand without realizing how important it really is. Your brand is EVERYTHING. Click the link to learn why you cannot skip out on this marketing tactic.
https://www.deluxe.com/blog/six-reasons-why-strong-brand-important-small-business/
If your firm is not active on social media, you probably should be. Social media has evolved tremendously over the past decade. Platforms like Instagram and Facebook, originally used for personal purposes, have blossomed into successful tools for businesses looking to reach new clientele.
Below are five reasons why you should be sure to create a social media presence for your law firm.
If your firm is on social media, people can begin to see it, and recognize it in other places. People tend to buy from brands they recognize. It is important that your brand has a logo that is easy to spot and recognizable.
People also tend to buy from brands with which they can connect. If you can successfully portray your brand’s story through social media, you can connect with more customers and expand your clientele. It is also common for people to strive to support small, local businesses. Therefore, if you connect with your local audience, you are creating an even larger audience.
Since most social media platforms have a private messaging system, they are a suitable place for customer service relations. It can often be hard to get ahold of a customer service representative on the phone, and you must suffer long wait times. With social media, a customer can simply send you their question, and wait for a response.
A social post can direct customers directly to your website! You can link your website in your posts or in your bio for easy access. You can even plan to post certain things concurrent with the time that they will be posted to your website with a call to action to visit the page on the site.
Your social media accounts can be used to teach people about your business. Make sure people know all about what you offer, what your values are, how you serve customers, and how you can help them solve the problems they face!
Don’t worry. Our marketing professionals at Above the Bar Marketing can help! Learn more about how we can help your law firm reap the benefits of social media marketing.
If a potential client visits your website and then leaves, they may never return. You may be asking yourself, “How am I supposed to keep clients from leaving my website?” Click the link below for seven tips to keep visitors on your site longer!
