
What is Machine Learning for Content Marketing?
You don’t need your own artificial intelligence machine to have a successful content marketing strategy. You just need to focus on publishing interesting, relevant, and
You don’t need your own artificial intelligence machine to have a successful content marketing strategy. You just need to focus on publishing interesting, relevant, and
Are you stumped when it comes to creating quality marketing content? Check out these 22 tips. https://www.jdsupra.com/legalnews/content-marketing-for-attorneys-22-tips-4024111/
An interesting way to explain the difference between organic SEO and PPC. https://www.forbes.com/sites/forbesagencycouncil/2022/03/23/ppc-is-like-hiring-an-uber-and-seo-is-like-owning-a-car/?sh=7479ab9e3c29
The number of terms in the digital marketing world can be staggering. We apologize in advance for throwing two more at you. These are important
Is your firm making the most of its website?
You may have gotten into law because it was your passion or because you had a strong desire to help people navigate the legal system.
A few months into 2022 is the perfect time to look back and see what marketing tactics worked well in 2021. Were you satisfied with
Having a Facebook page for your law firm is an important first step in engaging with potential clients on that platform. Follow these tips for
Internet, SEO and patience are some of the essentials to marketing your law firm on the web.
Hollywood influencers may be annoying, but they are great at building a social media following. Some of their lessons can be applied to marketing your
Many people set aside building their brand without realizing how important it really is. Your brand is EVERYTHING. Click the link to learn why you cannot skip out on this marketing tactic.
https://www.deluxe.com/blog/six-reasons-why-strong-brand-important-small-business/
If your firm is not active on social media, you probably should be. Social media has evolved tremendously over the past decade. Platforms like Instagram and Facebook, originally used for personal purposes, have blossomed into successful tools for businesses looking to reach new clientele.
Below are five reasons why you should be sure to create a social media presence for your law firm.
If your firm is on social media, people can begin to see it, and recognize it in other places. People tend to buy from brands they recognize. It is important that your brand has a logo that is easy to spot and recognizable.
People also tend to buy from brands with which they can connect. If you can successfully portray your brand’s story through social media, you can connect with more customers and expand your clientele. It is also common for people to strive to support small, local businesses. Therefore, if you connect with your local audience, you are creating an even larger audience.
Since most social media platforms have a private messaging system, they are a suitable place for customer service relations. It can often be hard to get ahold of a customer service representative on the phone, and you must suffer long wait times. With social media, a customer can simply send you their question, and wait for a response.
A social post can direct customers directly to your website! You can link your website in your posts or in your bio for easy access. You can even plan to post certain things concurrent with the time that they will be posted to your website with a call to action to visit the page on the site.
Your social media accounts can be used to teach people about your business. Make sure people know all about what you offer, what your values are, how you serve customers, and how you can help them solve the problems they face!
Don’t worry. Our marketing professionals at Above the Bar Marketing can help! Learn more about how we can help your law firm reap the benefits of social media marketing.
If a potential client visits your website and then leaves, they may never return. You may be asking yourself, “How am I supposed to keep clients from leaving my website?” Click the link below for seven tips to keep visitors on your site longer!