One of the great things about marketing your law firm is that the various silos of your marketing strategy complement each other and lengthen your reach into the marketplace. One such symbiotic relationship is ...
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2022 is shaping up to bring many changes to the legal marketplace as individuals, families, businesses and law firms (hopefully) emerge from the pandemic. Think of how much has changed in the last two years; it...
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You decided to enter the legal profession to help people and businesses resolve the legal issues they face, not to focus on being a marketer. Like it or not, marketing is a crucial component of building your pr...
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There are so many exciting and innovative things happening at Above the Bar Marketing and we are excited to share those in our November monthly bulletin!...
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You have to understand who you are competing against in order to make educated decisions about how to compete with and overtake them in the legal marketplace. It is crucial to not only understand who is outperf...
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Your advertising dollars are not unlimited and it is crucial to know what is working, what needs changing, and whether your partners are making the best use of your budget. One of the best ways to accurately me...
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