As a digital marketing consultant, I explain to my clients that I am going to manage their citations online and I often receive a very puzzled look. Simply put, citation management is a fancy, new name for a ve...
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Before we dig into the question of why use hashtags, let’s dig a smidge deeper and find out where they came from and what they are. In the Beginning There Was Twitter Yes, #hashtags were born of Twitter&...
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As a business owner, it is paramount to have a social media presence to reach out to customers, and ensure a sense of community surrounds your brand. Social media aids in sharing and developing your brand story...
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I have been asked this question many times throughout my career in digital marketing. The first part of the question has four main answers. The second part of the question can vary greatly depending...
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