For law firm websites, the average bounce rate is approximately 60 percent. This is a high percentage when compared to other professional sectors.
What is “bounce rate”?
According to Google, if a user visits your site and does not take any action (ex: they exit the website, or click the “back” button), this is known as a bounce.
A typical goal is to keep your website’s bounce rate under 40 percent.
There are many initiatives that can be carried out to ensure engagement on your website stays high. If you feel as if users are typically not spending enough time on your site, contact Above the Bar Marketing. We offer a free website audit, and are seasoned in curating a plan that ensures your website visitors are responsive to your calls to action.