Do Google Ads Work for Lawyers?

Pay Per Click

A Comprehensive Guide to Navigating the Legal Landscape of Paid Advertising In the competitive world of legal practice, standing out from the crowd is essential for attracting new clients and growing your law firm. While traditional marketing methods like referrals and word-of-mouth have long been the mainstay of legal advertising, the digital age has ushered […]

Demystifying Digital Advertising for Law Firms with Clio and Above the Bar Marketing

Google

Digital marketing can be a daunting task for law firms, especially when it comes to advertising. With so many different channels and platforms available, it can be difficult to know where to start. That’s where Clio‘s webinar, “Demystifying Digital Advertising for Law Firms,” comes in. In this on-demand webinar, expert consultants from Above the Bar […]

You CAN Repurpose Content!

Just because you posted something six months ago does not mean you cannot post something similar now! Thousands of people join social media platforms daily and probably do not remember what you posted last week without looking back. Remember, the basic principles stay the same; you do not need to fear repurposing your content.

Do’s and Don’ts of Hashtag Use

You may use hashtags on your social media profiles, but do you know if you are using them right? They may seem simple, but there are actually a few game-changing tricks to getting the most out of this modern marketing tool. Find out what they are here!

Your Firm Should Be Using PPC Advertising

If you are not yet using PPC advertising, you will be after reading this! What are the benefits? 1. Reach Your Target Audience PPC is a proven way to reach new customers. You will connect with your target audience if you use specific keywords and aspects in your ad. In turn, this will help you […]

Texting Is the New Calling

Consumers are foregoing phone calls altogether for reasons including the explosion of robo-scammers. With calls going unanswered and emails going straight into spam folders, it is crucial to take advantage of the remaining opportunity that mobile devices provide: texting. Here are five reasons that texting is replacing phone calls: For lawyers and law firms, texting […]

Website Alone Is No Longer Enough

There was a time not too long ago when simply having a web presence at all could place you on the cutting edge of attorney advertising. This may seem shocking on the surface, but not when you consider the context that the era of attorney advertising only began as recently as 1977 via the U.S. […]