Your Google Business Profile Isn’t a “Profile” Anymore, It’s a Data Source For AI
For years Google Business Profiles (GBP) have been treated as digital storefronts, where you would showcase a business with photos, hours, services, reviews, products, and a business description. The goal was to fill out all of the information as accurately and informative as you can, monitor that information for any changes or suggestions from Google, […]
When Minutes Cost Six Figures: The Hidden Revenue Drain in Law Firm Intake
You lose qualified cases every week. Not because your marketing failed or your attorneys lack expertise. You lose them in the hours it takes your intake team to respond. Research from Velocify shows responding within one minute creates a 391% conversion advantage over a two-minute response. Wait 30 minutes and prospects become 21 times less […]
How Important Are Google Reviews for Law Firms?
Google reviews can make or break a law firm’s success these days. With many law firms acknowledging that Google reviews matter significantly to their reputation and client acquisition, and more and more consumers reading online reviews before choosing a service, these reviews are non-negotiable for modern legal practices. Why Google Reviews Matter More Than Ever […]
AI Overviews Are Changing How Clients Find You
Your future clients aren’t searching the same way they did last year. Google’s AI Overviews now answer many legal questions before someone ever clicks a link. It’s a big shift. But it’s also your chance to stand out where it matters most. What Are AI Overviews? If you’ve Googled a question lately, you’ve seen them. […]
Should Law Firms Use Instagram?
Instagram is one of the top social media platforms, with half a billion daily users. With so many people scrolling Instagram daily, it would be a major oversight for any law firm not to have a presence on the site. Merely having a presence isn’t enough, though – not when Instagram can do much more […]
Do Law Firms Use Email Marketing?
Staying on top of online marketing isn’t easy for a law firm. There are many marketing channels to consider, from social media platforms to content marketing to email marketing. You may be wondering which marketing channels are worth your time and money. Do law firms use email marketing? Many of them do! About a third of all […]
Do Law Firms Need Social Media?
One of the most common questions we receive as a marketing firm is: do law firms need social media? Many might think that social media is not an appropriate medium for legal advertising and would prefer more traditional digital marketing channels. The idea of managing social media accounts might seem like too much time and […]
How Much Does SEO Cost for Law Firms?
Search engine optimization (SEO) is an essential part of any business’s online marketing efforts. It is a key strategy for driving qualified leads to your business long term and eventually bringing maximum ROI out of all digital marketing strategies. While any business can benefit from a comprehensive SEO strategy, law firms are uniquely positioned to take […]
How Much Should a Law Firm Spend on Google Ads?
Marketing plays a pivotal role in running a successful law firm, especially in today’s digital-driven terrain. If you are wondering how much your law firm should allocate to Google Ads, you are already thinking in the right direction. Google Ads can make it easier for your firm to stand out, bring more visitors to your […]
Do Law Firms Need Marketing?
Standing out in the legal field is not as simple as it used to be. Back then, having a downtown office in the right spot or relying on a solid reputation kept clients knocking. But times have changed. Now, potential clients are online, scrolling through reviews, comparing firms, and searching for someone they can trust. […]