Game-Changing Aspects You Must Add to Your 2023 PPC Strategy

Pay-per-click advertising is one of the most significant aspects of digital marketing, and it will be for the foreseeable future. Stay on top of your PPC game in 2023 with these ten tips: 1. Update your keywords list regularly. Keywords are one of the most critical factors in digital marketing strategy. Because you must pay a certain amount for […]

Lindsay Marty a Founding Member of Madison Professional Women for Good

Above the Bar Marketing Owner and CEO Lindsay Marty is always on the lookout for opportunities to connect with her contemporaries. It is in this spirit that she is devoting her time, energy, and talents as a founding member of Madison Professional Women for Good. Lindsay cannot wait to seize this opportunity to build relationships […]

Make Your Website Pop

It takes visitors a mere 50 milliseconds to form their first opinion of your website. Do not lose potential clients due to a boring website. Follow these tips to win them over within the first 50 milliseconds. Add Video to Your Landing Page An eye-catching video can immediately grab a visitor’s attention and leave them searching for more […]

8 Skills Every Digital Marketer Needs to Know

As you probably know, digital marketing is an ever-changing and constantly growing industry. Here are eight things you must know to succeed: 1. Video Marketing Video, video, video! Almost every social media platform strongly emphasizes video in its algorithm. In fact, 80% of people have purchased a product based on a brand’s video. 2. Search Engine Optimization (SEO) […]

Why Is It Important to Check on Your Digital Marketing Analytics

Your digital marketing analytics can help you more than you can imagine. Here is why you need to be checking them regularly: To Know If Your Tactics are Working One of the best ways to check if your digital marketing tactics are working is by checking your analytics. These can show you how many website visitors you […]

Mastering Canva

Canva is one of the most popular graphic design tools for digital marketing. The use of exciting and colorful graphics could be what your firm needs to take its digital marketing to the next level. However, do not be held back because you do not know how to use it; we have attached a beginner’s […]

No More Dead Leads!

Are you tired of dead leads? We know how frustrating it is, and we are here to tell you that there are things you can do to improve their quality! So take the first step towards valuable leads by clicking here.

How Do Emojis and Hashtags in Captions Affect Social Media Posts?

When you write a post for a social platform, are you adding emojis and hashtags to your caption? If not, we highly suggest you begin. Here is why: The More Emojis, the Higher the Number of Interactions You may feel uncomfortable using emojis in your posts because they seem unauthentic or unprofessional. The statistics say […]

Generating More Clients Using Social Media

Without clients, you would not be able to have your business. Therefore, what you do on social media should aim to gain more clients and expand your audience. Follow the four tips in the article here, and you will be well on your way.

5 Must Have Digital Marketing Tools

Not sure where to start with your digital marketing strategy? Do not worry; we can help you get on the right foot. First, ensure you have social media platforms, design tools, analytics tools, content marketing tools, and email marketing tools. Then you should be good to begin! Read more here!