ATB Marketing’s SEO Director Quoted in Inc. Magazine: “There’s a War on AI”
The intersection of AI and SEO continues to send the digital marketing world into a frenzy, with many scrambling to adapt their content marketing strategies. Many question if they should utilize this tool in their SEO strategies, no doubt seeing the “obvious” benefits of cost reduction and time efficiency. As Above the Bar’s Director of […]
AI Content Is Hurting Your Firm’s Revenue [Statistics Included]
Does your law firm website fail to generate the leads you had hoped for? You’ve invested time and resources into SEO, even experimented with some AI-generated content, but the phone still isn’t ringing any more than before. You should ask yourself — what if the strategy you thought was best practice is in fact, preventing […]
Do Law Firms Use Digital Marketing?
The digital age has forced law firms across the United States to find new ways to reach potential clients. While traditional marketing and advertising methods still have their place, law firms must embrace digital marketing and the benefits it can provide. That said, yes, law firms use digital marketing as a method to send a […]
Clio Features Above the Bar in “Best Of” Article
At Above The Bar, we strive to exceed client expectations by delivering quality content, holistic strategies, and dynamic websites. Recently, Clio recognized Above The Bar as one of the top law firm web design companies in its article The Best Law Firm Web Design Companies. This recognition is a testament to our unwavering commitment to […]
ATB Founder Lindsay Marty Talks Living Life Boldly
Bold Journey profiles people from all walks of life, but these subjects all have one thing in common: They live boldly. The publication and its associated podcast offer inspiration and guidance on working through trauma and hardship, prioritizing wellness, and overcoming imposter syndrome. Recently, Bold Journey connected with Lindsay Marty, our founder at Above the […]
The Evolution Of Generative AI For Law Firms
Generative AI will make the way we currently work so inefficient that we will have no choice but to adapt to the new normal. The legal industry has been known to be slow to change and complacent about new ways or standards of doing things that are not required by law. That’s all about to […]
Navigating the Benefits and Risks of AI in the Legal Industry
The legal industry, long known for its slow adoption of new technologies, is witnessing a rapid influx of artificial intelligence (AI) applications. This surge has sparked a crucial conversation: How can legal professionals leverage the benefits of AI while mitigating its potential risks? The Adoption Landscape: From Skepticism to Smart Integration In January 2023, ChatGPT’s […]
Introducing the Above the Bar Academy: A Valuable Resource for Lawyers and Law Firms
The Above the Bar Academy is a comprehensive online learning platform for lawyers and law firms. It offers various courses on lead and case management software, malpractice insurance, intake processes, process optimization, managing money, marketing your practice, and more. The Academy is designed to help lawyers and law firms start, manage, and grow their businesses. […]
All Things AI: Join Above the Bar Marketing and AmpliPhi for a Free Live Webinar
Live Webinar: All Things AI Tuesday, September 19th, 2023 12 PM CT/1 PM ET With the emergence of Artificial Intelligence (AI) technology, the legal industry is witnessing a monumental shift. AI is revolutionizing the way legal professionals work — improving efficiency, accuracy, and cost-effectiveness. To help lawyers stay ahead of the curve, Above The Bar […]
Do Not Be Dull, Develop Your Firm’s Color Palette
Color matters when it comes to digital marketing for your law firm. If you have enough brand recognition, someone can recognize your law firm based on your colors! We recommend using the same colors throughout your digital marketing strategy; therefore, we want you to know how to create your color palette on Canva.