Why Brand Color Matters

Did you put a lot of time into choosing your brand’s colors? If not, you may want to spend some more time thinking about your color choices, it may matter more than you think. Visit the website below to learn six reasons why. https://www.eyeem.com/blog/6-reasons-why-color-matters-for-your-brand

The Importance of Building Your Brand

Many people set aside building their brand without realizing how important it really is. Your brand is EVERYTHING. Click the link to learn why you cannot skip out on this marketing tactic. https://www.deluxe.com/blog/six-reasons-why-strong-brand-important-small-business/

What Are Your Goals For The New Year?

New Year 2022 and 2021 written into sandy beach with waves

If there is one constant for attorneys and law firms it’s that they are competing on a playing field that is always evolving. In addition to evolving to meet the challenges posed by revised laws and increased client expectations, it is important to evolve to make the most of your marketing budget. As we navigate […]

Tips For Expanding Your Law Firm’s Online Reach

Social network 3D render concept

There are effective ways to expand your reach without hiring more personnel for your firm. Many of these unorthodox techniques require minimal effort or expertise: you just have to know where to focus your efforts. Embrace Social Media Don’t be afraid to think outside the box and join Facebook groups of Slack channels for lawyers […]

The Dos and Don’ts of Law Firm Marketing

Dos and Don'ts coming out from a yellow megaphone on blue background.

You decided to enter the legal profession to help people and businesses resolve the legal issues they face, not to focus on being a marketer. Like it or not, marketing is a crucial component of building your practice. Whether you are just starting your firm or you have been in business for years, you can […]

Branding Strategies for Criminal Defense Firms

Drawing of a jail cell

The job outlook for all lawyers, including those in criminal defense firms, is projected to increase over six percent by 2028. With so much saturation in the field, using expert branding as part of a law firm digital marketing campaign is an essential practice. You must place yourself in front of the competition by efficiently reaching clients. […]

Serif vs. Sans Serif Fonts When Choosing Your Law Firm Logo

What is the difference between serif font and sans-serif font? A serif font has a decorative stroke at the end of a letter’s stem. A sans-serif font does not. A serif font conveys your brand as more old school, and traditional. A sans-serif font conveys a brand that is more approachable, relatable and cutting edge. […]