Branding Strategies for Criminal Defense Firms
The job outlook for all lawyers, including those in criminal defense firms, is projected to increase over six percent by 2028. With so much saturation in the field, using expert branding as part of a law firm digital marketing campaign is an essential practice. You must place yourself in front of the competition by efficiently reaching clients. […]
Serif vs. Sans Serif Fonts When Choosing Your Law Firm Logo
What is the difference between serif font and sans-serif font? A serif font has a decorative stroke at the end of a letter’s stem. A sans-serif font does not. A serif font conveys your brand as more old school, and traditional. A sans-serif font conveys a brand that is more approachable, relatable and cutting edge. […]