PPC is Uber and SEO is Owning a Car

An interesting way to explain the difference between organic SEO and PPC. https://www.forbes.com/sites/forbesagencycouncil/2022/03/23/ppc-is-like-hiring-an-uber-and-seo-is-like-owning-a-car/?sh=7479ab9e3c29

Organic vs Paid Search Engine Optimization

The number of terms in the digital marketing world can be staggering. We apologize in advance for throwing two more at you. These are important for you to understand as you consider where to invest your law firm’s marketing budget. You have the option of investing in strategies designed to generate organic results and the […]