Episode 39: Intake and ROI, Part 2: How Call Tracking Can Boost Law Firm ROI
In this episode of Legal Marketing Happy Hour, host Lindsay Marty, CEO of Above the Bar Marketing, is joined by James O’Neal, a strategic partner account manager at CallRail. Together, they delve into the importance of call tracking for law firms aiming to optimize their marketing strategies and improve ROI. James explains how call tracking […]
Episode 38: Intake and ROI, Part 1: Building a Better Intake System with Call Tracking and AI
In this episode of Legal Marketing Happy Hour, hosts Lindsay Marty and James O’Neal dive into the transformative power of call tracking and artificial intelligence for law firms. James, a Strategic Partner Account Manager at Call Rail, explains how dynamic number insertion can provide granular insights into client acquisition paths, allowing firms to optimize their […]
Episode 37: The Marketing Metrics That Actually Matter for Law Firms
In this episode of Legal Marketing Happy Hour, Steve Stauff, a senior marketing consultant at Above the Bar Marketing, dissects the marketing metrics that truly matter for law firms. He delves into common misconceptions about website traffic and social media metrics, emphasizing the importance of focusing on outcomes such as qualified leads and signed cases. […]
Episode 36: Why Your Law Firm’s Paid Ads Aren’t Turning Into Signed Cases
In this episode of Legal Marketing Happy Hour, Miles Kestran, a digital paid media strategist at Above the Bar Marketing, dissects the common pitfalls law firms face with paid advertising. He explores the journey from click to conversion, emphasizing the importance of the creative, copy, and conversion process. Miles highlights the significance of negative keywords […]
Episode 35: Understanding the Psychology of Client Decision-Making
In this episode of Legal Marketing Happy Hour, senior SEO strategist Cristie Reed delves into the evolving landscape of client decision-making for law firms. With a focus on digital channels and emotional triggers, she explores how small cues and online presence influence client confidence, the interpretation of reviews, and the importance of human connection in […]
Episode 34: Understanding the Pitfalls of Singular Marketing Channels
Cristie Reed, a senior SEO strategist at Above-the-Bar Marketing, joins host Mike Leon to discuss the common misconception among law firms that relying on a single marketing channel will solve all their growth problems. Cristie highlights how this mindset keeps firms stuck and explains the importance of adopting a sustainable, interconnected marketing approach. The conversation […]
Episode 33: Local Links and Authority: Building Trust Signals That Google Actually Values
In this episode of Legal Marketing Happy Hour, local SEO strategist Colby Owens discusses the importance of building local authority for law firms. He explains the distinction between general SEO authority and local authority, emphasizing the strategies needed for each. Colby delves into the significance of high-quality backlinks, local directories, and community engagement in improving […]
Episode 32: Creating Content that Converts: SEO Strategies for Law Firms
In this episode of Legal Marketing Happy Hour, Steven J. Wilson, Director of SEO at Above the Bar Marketing, shares insights on creating content that attracts clicks and converts visitors into clients. From understanding user intent to establishing topical authority, Steven breaks down how law firms can enhance their content strategy to drive conversions effectively. […]
Episode 31: Beyond Google: Mastering Paid Ads for Legal Services
In this episode, Miles Kestran, a digital paid media strategist at Above the Bar Marketing, breaks down how law firms can turn paid ads into real cases that matter. Smart targeting, right keywords, real results. Watch on YouTube Listen on Apple Listen on Spotify
Episode 30: The Power of Proximity: Local SEO for Law Firms
In this episode, Colby Owens, a local SEO strategist at Above the Bar Marketing, explains how law firms can use Google Business Profile, local citations, and geo-targeted SEO strategies to attract qualified clients. He shares practical steps for building a strong local presence, optimizing listings, earning reviews, and maintaining consistent business information across the web […]