Beginner’s Guide to SEO

Are you trying to boost your firm by using SEO, but do not know how? Do not worry, follow the link below for a beginner’s guide to SEO! Make sure you execute and test these new concepts to get all the benefits!

Organic vs Paid Search Engine Optimization

The number of terms in the digital marketing world can be staggering. We apologize in advance for throwing two more at you. These are important for you to understand as you consider where to invest your law firm’s marketing budget. You have the option of investing in strategies designed to generate organic results and the […]

The Basics of SEM and SEO

We’d be surprised if you have never encountered the terms search engine optimization (SEO) or search engine marketing (SEM). These acronyms are everywhere on the web and it is important to understand their meaning and how they apply to your law firm’s marketing goals. Search Engine Marketing (SEM) This is a catch-all term that includes […]

What Does Google’s Algorithm Update Mean For Your Firm?

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Have your local search results been fluctuating in recent months? If so, you are not alone and Google has confirmed that these fluctuations are tied to a major update to their local search algorithm. The algorithm update – the largest in more than five years – goes by the name of “Vicinity” and was rolled […]

Top SEO Tips For Law Firms

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“SEO? What’s that?” SEO stands for search engine optimization. SEO is the process of optimizing your website with an aim on improving the quantity and – most importantly – quality of traffic to your website. The following tips are a good start for improving your site’s SEO. 1. Give Your Users What They Are Searching […]