Remember the old days? Remember when you could call up a couple of friends to ask them who to go to for a particular service? You would then call the referred business and it was that easy to make a...
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One of the most common misconceptions that I hear as a Legal Marketing Consultant is that ranking for vanity searching is the key to marketing success. In reality, vanity searches are typically only made ...
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Some of the hardest meetings I have with clients is trying to help them understand that RANK in Google is dead. I really don’t even want to have the conversation anymore, it’s just not importa...
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The last time I made a call on my cell phone I asked Siri to find me a restaurant in the area. She gave me a list of suitable places from Google. I chose to investigate the place that showed up seco...
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Legal research has changed dramatically from the days of PC (personal computer). No longer are marketers worried about capturing their audiences attention on HP and Dell but on Apple and Android. Al...
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Starting on May 25th, 2018 Facebook will be making some changes to its policies on political advertising. With all of the media attention around the last election and Facebook’s role, we are still not s...
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