The last time I made a call on my cell phone I asked Siri to find me a restaurant in the area. She gave me a list of suitable places from Google. I chose to investigate the place that showed up second in the Google Map section and had the most stars. I took at peak at the first few and most recent reviews. They all talked of the great food and service. I then decided to click the Website button to validate the reviews I had just read. The website took me to a beautiful portrait of sushi (which I was craving) and the entire site experience was very user friendly. I was able to locate the menu very easily and I was able to read it without expanding the screen to view the words. Located right at the top of the screen was the phone number. In fact, that number was listed on each page of the site. When I was ready to make that call, all I had to do was click.
The journey I just described is the typical journey consumers use for most services and that includes finding a lawyer. Never has it been easier! A recent Findlaw Consumer Legal Needs Survey revealed that 66% of legal consumers used the phone to initial contact with the attorney or law firm. That is well over half! That is a prime reason that you should make it easier for your target client to find you, especially on mobile. Implementing click-to-call makes it that much easier to get in touch with you.
The two main reasons a prospective client decide to make a call is because it is convenient or something very large is at stake, like their family, health or liberty. Now is the time to act and make sure that your website is not only mobile responsive but also has the click-to-call and click-to-email features.