It takes a lot of time, effort and dedication to run a law firm. It’s completely understandable if you have made some mistakes in your marketing efforts. The important part is identifying your mistakes so you can adjust on your own or enlist the help of a professional marketer to get your strategy back on track.
Continue reading to learn about some of the most common marketing mistakes made by lawyers and law firms.
Failing to Identify Your Target Audience
What are the types of cases that your firm needs coming in to remain viable and grow? It is crucial to target the demographics that are most likely to align with those types of legal cases in your geographical area of practice. That target audience is where the bulk of your marketing dollars should be flowing when you purchase ads on platforms such as Google Ads.
Going Too Heavy on Social Media
Social media is important but you cannot afford to put all your eggs in one basket. A common mistake is launching a website, creating a social media profile on each major platform and then calling it a day. Social media alone is not enough to stand out from the competition and maximize your marketing efforts. Google Business Profile and other local search engine optimization are critical for connecting with prospective clients and demonstrating your value through client reviews.
Not Tracking Your Return on Investment
If you do not know where your valuable cases are coming from, you will not be able to reinvest your profits into those channels. You can rely on our team at Above the Bar Marketing to create a multi-faceted digital marketing strategy and provide transparent reporting on your ROI. Contact us today to get started.