Branding
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Tips for Choosing Your Domain

Choosing a domain name for your firm’s website is similar to choosing your firm name. You have to find a way to balance things like name recognition, practice area focus, and keywords as you arrive at a domain name that fits your firm’s brand.

Here are 8 tips to consider during your domain name search, in no particular order:

  1. Go with “.com” if possible.
  2. Search for domains that contain relevant keywords.
  3. Keep it short and sweet.
  4. If they can’t say it, they can’t type it.
  5. Stay true to your brand.
  6. Leave out the hyphens and underscores.
  7. Try a domain generator tool to break the logjam of ideas.
  8. Don’t sleep on it too long.
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