Branding
About Lesson

Creating a Logo

Your logo will be front and center on your website, social media profiles, and other marketing materials. Please consider the following “Do’s and Don’ts” in mind as you work on creating a logo:

  • DO think about what inspires you.
  • DO think about the message your logo projects to your target audience.
  • DON’T get too cute.
  • DON’T base your logo on a fad.
  • DO use your brand kit to inform your logo.
  • DO make sure it’s something you won’t get sick of.
  • DON’T ask everyone you know for an opinion on it; treat your logo like you would a prospective baby name.

How Can I Design My Logo?

We understand where you’re coming from. You’re a lawyer, not a graphic designer. Our recommendation is to use Canva to design your logo. Watch this video to see the process in action.

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