About Lesson

    Who Is Your Target Audience?

    You can’t reach your target audience if you don’t know who they are.

    Let’s take a deeper dive into your target audience by exploring the answers to the following questions:

    • Who Are They? What are their age, gender, and stage of life?
    • Where Are They? Where are they located, what do they do for a living, and what social circles do they run in?
    • What Are Their Interests? What do they like to do in person and online? Who do they follow on social media? What sources of entertainment are they into?
    • What Is Their Purchasing Power? Do they have disposable income they can spend on legal services? Do they financial concerns your practice can address?
    • What Motivates Them? Demonstrate how you can help them achieve their personal and professional goals.
    • What Challenges Them? What are they struggling with? How can your legal services make things better?
    • Who Do They Trust? Where do they get their information and who influences their decisions? Tapping into that can open the door to them engaging with your firm.
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