Course Content
Importance of Call Tracking
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Dynamic Number Insertion
Can you imagine a world where you can truly track the return on all of your marketing dollars? Look no further; dynamic number insertion is the answer Dynamic number insertion is a feature that provides a unique phone number for each ad source. This allows advertisers to quickly zero in on what sources are working and what sources need adjustments.
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Tracking the Source of a Lead
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What is Form Tracking?
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Tracking Return on Investment
CallRail makes it easy to measure your ROI with call tracking. This can be accomplished via one or all of the following: Visitor-level call tracking: Each visitor gets a unique phone number that follows them as they navigate throughout your site. Campaign call tracking: Each digital marketing channel (website, social media, blogs) gets its own unique phone number. Multi-channel attribution: Allows you to see which digital marketing channels were used by your prospective client on their journey.
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Call Tracking
About Lesson

What Makes ROI Tracking So Important?

Before making any significant decisions for your law firm’s marketing strategy, you must first decide if it will benefit your firm. You can use a return on investment (ROI) tracker to measure how much revenue you may gain from it. Here at Above the Bar, we have a unique ROI tracker that uses the power of dynamic number insertion to track the source of every lead, providing you with the crucial information needed to create your marketing budget.

Prioritize the Right Things

When you successfully use an ROI tracker, you can see which marketing tactics bring your firm the most value. From there, you can decide what to prioritize and discontinue to boost your firm’s revenue and growth.

Set Your Budget

Once you know what you should be putting money into, you can get a better understanding of what your budget needs to be. In addition, you can learn to understand which tactics you should and should not invest in to generate the most revenue for your firm.

Understand Your Audience

An ROI tracker like the one we use here at Above the Bar Marketing will allow you to find the source of every lead using unique call-tracking technology. With this, you can understand where most of your leads come from and perfect your marketing strategy.

We understand that this ROI and digital marketing talk can sound confusing. But that is why we are here to help. Let us handle your digital marketing so you can continue doing what you do best: help clients resolve their legal issues. Contact our team at Above the Bar at 608-440-8518; we would love to discuss your digital marketing strategy.

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