Course Content
Importance of Call Tracking
Dynamic Number Insertion
Can you imagine a world where you can truly track the return on all of your marketing dollars? Look no further; dynamic number insertion is the answer Dynamic number insertion is a feature that provides a unique phone number for each ad source. This allows advertisers to quickly zero in on what sources are working and what sources need adjustments.
Tracking the Source of a Lead
What is Form Tracking?
Tracking Return on Investment
CallRail makes it easy to measure your ROI with call tracking. This can be accomplished via one or all of the following: Visitor-level call tracking: Each visitor gets a unique phone number that follows them as they navigate throughout your site. Campaign call tracking: Each digital marketing channel (website, social media, blogs) gets its own unique phone number. Multi-channel attribution: Allows you to see which digital marketing channels were used by your prospective client on their journey.
Call Tracking
    About Lesson

    What Is Dynamic Number Insertion and Why Is It Beneficial?

    Your advertising dollars are not unlimited and it is crucial to know what is working, what needs changing, and whether your partners are making the best use of your budget.

    One of the best ways to accurately measure your return on investment is to take advantage of the Dynamic Number Insertion (DNI). DNI is a call tracking feature that allows you to tie a unique phone number to each advertising source you invest in.

    How Does Dynamic Number Insertion Work?

    Each advertisement campaign or type of advertisement is given a unique phone number. For example, you could have a different phone number for your website, your Google advertising, your billboards and the ads you place on local park benches. That will allow you to directly tie your income clients to the source of their engagement via the dynamic number rather than relying on clients to tell you how they heard about you.

    Using Dynamic Number Insertion to Maximize Your Advertising Dollars

    Once you know what advertising sources are driving the most return on investment, you can use that data to update the spending allocations and create a strategy that makes your firm’s advertising dollars go the furthest.

    Part of this strategy may be updating your website content and other advertisements to reflect the services that are driving the most qualified traffic. For example, if you are getting the bulk of your calls from a campaign focused on your criminal defense practice, you may decide to create additional criminal defense content on your website or invest in more criminal defense advertising campaigns.

    Take the first step today by getting in touch with our team at Above the Bar Marketing. Our legal marketing professionals can take it from there.

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