Course Content
Importance of Call Tracking
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Why is Call Tracking so Important?
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CallRail
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What is CallRail
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Dynamic Number Insertion
Can you imagine a world where you can truly track the return on all of your marketing dollars? Look no further; dynamic number insertion is the answer Dynamic number insertion is a feature that provides a unique phone number for each ad source. This allows advertisers to quickly zero in on what sources are working and what sources need adjustments.
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What is Dynamic Number Insertion?
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Tracking the Source of a Lead
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How Can I Track the Source of Every Lead?
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What is Form Tracking?
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What is Form Tracking?
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Tracking Return on Investment
CallRail makes it easy to measure your ROI with call tracking. This can be accomplished via one or all of the following: Visitor-level call tracking: Each visitor gets a unique phone number that follows them as they navigate throughout your site. Campaign call tracking: Each digital marketing channel (website, social media, blogs) gets its own unique phone number. Multi-channel attribution: Allows you to see which digital marketing channels were used by your prospective client on their journey.
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How Can I Track ROI?
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Call Tracking
    About Lesson

    Why is Call Tracking So Important for Law Firms?

    Call tracking is a universal need for successful law firms of all sizes.

    Solo attorneys and firms with a small marketing budget need to make every dollar count. Call tracking provides a simple way to see where your leads are coming from.

    Large firms or attorneys with bigger marketing budgets can use call tracking to inform where what areas need more marketing or to deliver even more funds to marketing products that are performing well.

    If you do not know where your leads are coming from, you cannot make informed decisions about the direction of your marketing plan.

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