Why It’s Important to Update and Optimize Your Google Business Profile Listing

Have you ever walked up to a business and tugged on the door only to find out their listed business hours were inaccurate? Chances are you were frustrated, annoyed, or even angry. The same thing happens to online users who are presented with inaccurate information through Google Business Profile listings.

It’s not enough to simply have a Google Business Profile; you need to ensure your profile is kept up to date and fully optimized. The purpose of your Google Business Profile is to provide accurate information to your target audience, and provide a platform where they can share their experiences with others.