Why is Call Tracking So Important for Law Firms?
Call tracking is a universal need for successful law firms of all sizes.
Solo attorneys and firms with a small marketing budget need to make every dollar count. Call tracking provides a simple way to see where your leads are coming from.
Large firms or attorneys with bigger marketing budgets can use call tracking to inform where what areas need more marketing or to deliver even more funds to marketing products that are performing well.
If you do not know where your leads are coming from, you cannot make informed decisions about the direction of your marketing plan.