Marketing You

Marketing You

Marketing yourself as a lawyer can take time and effort, but is an essential key in becoming a running a successful law firm. Take note of the following tips to ensure you are providing your new firm with what it takes. 

  • Define your target market. Who are the people or businesses that you want to reach with your marketing efforts? Once you know who your target market is, you can tailor your marketing messages accordingly.
  • Develop a strong online presence. This includes having a well-designed website and being active on social media. Make sure your website is informative and easy to navigate, and that your social media posts are relevant to your target market.
  • Create high-quality content. This could include blog posts, articles, videos, or even infographics. When creating content, focus on providing value to your audience. For example, you could write blog posts about common legal questions that your target market has.
  • Network with other professionals. Attend industry events and connect with other lawyers, potential clients, and referral sources. Networking is a great way to build relationships and get your name out there.
  • Get involved in your community. Volunteer your time to local organizations or participate in community events. This is a great way to build goodwill and make a positive impact on your community.

It is important to remember that there are ethical restrictions on how lawyers can market themselves. Be sure to check with your local bar association to learn more about the ethical rules that apply to lawyers in your area.

Successful Wisconsin criminal defense attorney, Christopher VanWagner has advice for how to market yourself and build your referral sources early. Play the video above for his words of wisdom!