Tips for writing impactful content

Impactful Content: One Important Test

You are busy.

Your target audience is busy.

We are busy.

Yes, everyone is busy. If you are going to take the time out of your busy day to write a piece of content – whether a website page, social media post, or a blog post – it is crucial to make sure you are writing something that is worth your target audience’s time to read. Otherwise you are just wasting your time and, by not taking this advice, wasting our time.

Got it?

Good.

Tips for Writing Content That is Worth Reading

Put yourself in your target audience’s shoes and ask yourself: “Would I read this?” This one question test will go a long way toward determining whether a piece of content is truly worth researching, writing and publishing.

Content that is worth engaging with will accomplish at least one of the following:

  • Provide the reader with information they need.
  • Help the reader solve a problem.
  • Answer an important question the reader has.
  • Entertain the reader.

“Would I read this?”

We’ve said it before and we’ll say it again: the content your law firm publishes should be engaging, informative, relevant, and useful. If you remember nothing else, remember this one question: “Would I read this?”