Generating new online reviews

How to Solicit and Build Positive Reviews

Positive reviews are crucial for any business, including law firms. They not only act as social proof for potential clients but also play a significant role in boosting a law firm’s online reputation and credibility. However, getting positive reviews can be challenging, especially for law firms that may not have a large client base or lack an online presence. In this section, we will discuss some effective strategies on how to solicit and build positive reviews for your law firm.

1. Ask for Feedback from Satisfied Clients

The first step to getting positive reviews is by asking for feedback from satisfied clients. After successfully handling a case, send them an email or text message thanking them for choosing your firm and ask them if they would be willing to leave a review about their experience with your services. Be sure to include links to your preferred review sites such as Google My Business, Avvo, or Yelp to make it easier for the clients.

2. Make It Easy for Clients to Leave Reviews

In today’s fast-paced world, people do not have much time on their hands. So if you want clients to leave reviews about your law firm, you need to make it easy and convenient for them. This means providing clear instructions on where and how they can leave reviews on platforms like social media pages or your website.

3. Utilize Text and Email Campaigns

Solicit positive reviews through email and text marketing campaigns targeted at previous clients who were happy with your services.