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About Course

Search engine optimization does not have to be intimidating. Learn about optimizing your site for:
• Research search queries
• Long-tail search
• Head term searches

Course Content

Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website.

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