Components of a Google Business Listing

Components of a Google Business Listing

A Google Business Listing is an important part of your online presence. Not sure how to get the most out of your listing? Let us help!

Law Firm Google Business Listing Breakdown:

  1. Firm Name: The name of the law firm. Make sure it aligns with the firm’s real-world name and branding.
  2. Business Categories: Specific to the law. Examples include “Criminal Defense Attorney”, “Family Law Attorney”, “Personal Injury Attorney”. Choose the primary category that best describes the firm’s specialization.
  3. Address: The physical location of the law firm’s office. This aids local SEO and ensures clients know where to find you.
  4. Service Areas: If the firm serves clients in areas beyond its physical location, specify them here. This is particularly useful for firms with multiple branches or those serving clients in wider geographical regions.
  5. Hours of Operation: Specify the hours when the law firm is open for consultations, meetings, or client interactions.
  6. Phone Number: A direct contact number for the firm. This can include a primary office number and a secondary/mobile number if required.
  7. Website: A link to the firm’s official website or a dedicated landing page for specific campaigns or initiatives.
  8. Appointments: Provide a link where potential clients can book consultations or meetings online.
  9. Photos: Display images of the law firm’s office, partners, staff, or any notable events to enhance credibility and approachability.
  10. Google Reviews: Showcase ratings and testimonials. Encourage satisfied clients to leave positive reviews, as they can heavily influence potential clients.
  11. Questions & Answers: A section where users might inquire about the firm’s services, fees, areas of expertise, etc. Ensure prompt and informative responses.
  12. Firm Description: A succinct description highlighting the firm’s services, specializations, and any unique selling propositions.
  13. Services Offered: Enumerate specific legal services, such as “Divorce Proceedings”, “DUI Defense”, or “Estate Planning”.
  14. Posts: Share updates about the firm, legal insights, seminars, or promotions. Keeping this section active can enhance client engagement.
  15. Accessibility & Amenities: Information about the office’s accessibility, like “Wheelchair Accessible” or “Client Parking Available”.
  16. Popular Times: Useful for larger firms or those in busy locations, this can give clients an idea of when the office is less crowded.
  17. COVID-19 Updates: Provide any relevant changes due to the pandemic, such as virtual consultation availability or safety measures in place at the office.
  18. Attributes: Additional highlights about the firm, such as “Award-Winning”, “Multilingual Staff”, or “Free Initial Consultation”.