Contact Forms: The First Step in Your Intake Process
Conversion is great, but not all conversion is created equally. It is important that the leads generated by website conversions are useful to your firm. While good SEO practices and having a clear message in your content can help sift out some of the duds, it is not possible to completely eliminate all unqualified conversions.
By properly implementing and utilizing contact forms on your website, you can use the completed submissions you receive to quickly screen them for quality leads and potential referrals.
You can do this by customizing the forms and including questions that you know will separate wheat from the chaff. The more you can learn about a potential client and their legal issue before speaking to them personally, the more you can save your valuable for the clients you can truly help.