“Law firm near me”.
“Lawyer near me”.
“Attorney near me”.
What these three Google search queries have in common is that you want to be showing up on the search engine results page for them.
Ranking locally on Google is a must if you want to maximize your advertising potential on the web and connect with potential clients. That means being one of the results in the Google 3-Pack, a feature that displays three results near the user’s location.
Fully Optimize Your Google My Business Profile
The content and local relevance of your Google My Business profile will go a long way toward determining where you will rank. Maintaining accurate information, including photos of your location, listing your hours and making sure your location is verified are all crucial steps to take.
Keep Your Website on the Cutting Edge
Do your images and text load quickly? Is your site mobile responsive? Is your site structure user friendly? If the answer is “no” or you are not sure, it is time to give your website a review and make any necessary updates.
Encourage Clients to Leave Reviews
Having plenty of reviews and regularly interacting with reviewers is a crucial step of sealing the deal when a potential client has arrived at your listing. It is a chance to make a great first impression and show them you are the attentive legal professional they are looking for.
Let Us Take Care of It For You
You do not have to be an expert at website development, Google My Business or legal marketing. Above the Bar Marketing can take care of it all for you while you focus on what you do best.