How Do Emojis and Hashtags in Captions Affect Social Media Posts?

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When you write a post for a social platform, are you adding emojis and hashtags to your caption? If not, we highly suggest you begin. Here is why:

The More Emojis, the Higher the Number of Interactions

You may feel uncomfortable using emojis in your posts because they seem unauthentic or unprofessional. The statistics say otherwise. Users who add ten or more emojis to their captions receive about 40% more interactions than those who do not use emojis. In addition, studies show that the more emojis you use, the higher the number of interactions you will get with your post.

Smaller Accounts Must Use Hashtags

If you have under 1,000 followers on your social media platforms, you absolutely should be using hashtags in your posts. Hashtags can draw more people to your profile and create a larger audience for your brand. Users can follow hashtags as well, rather than your account itself. Studies show that all profiles should use hashtags, but they are proven more beneficial to smaller accounts. For example, users who employ ten or more hashtags on their posts have an average of 42 interactions, as opposed to users who do not use hashtags, who only receive an average of 29 interactions.

The moral of the story is that regardless of your following, your posts should include emojis and hashtags to promote the most interaction with users. The larger your following, the less beneficial these resources will become for you. They will still help, but not as much as they once did.

Don’t have the time or desire to handle social media on your own? We’ve got you covered.