The first thing that potential clients will notice when looking at your Instagram profile is how aesthetically pleasing it is. Consumers judge a brand within 90 seconds of seeing it for the first time, so if your profile is messy and unorganized, clients may immediately leave your page for another. The colors, the layout, the theme, the images, and the overall feeling your profile gives off can be detrimental to either winning or losing a new client.
Continue reading for five tips to win the client instead of driving them away.
1. Establish Your Brand
Without clicking on a single post, your Instagram aesthetic can tell a potential client about your brand. To establish your brand, you must ask yourself questions such as…
- Who is your target audience?
- What are your core values?
- What is your “vibe”?
Incorporating these questions into your Instagram profile will help clients get a better understanding of who you are and what you value before going any further.
2. Take Colors Seriously
Color is one of the most important things to consider when creating your Instagram aesthetic. Assorted colors can evoke different human emotions. For example, blue evokes a trustworthy, dependable, and professional emotion towards something. Color also has the ability to increase brand recognition by 80%. It is important that your color scheme goes with your brand’s overall voice. For example, a preschool would not advertise in black and white. Rather, they would create their Instagram profile with an abundance of happy colors.
3. Discover the Power of Editing
Editing is not always a terrible thing! Editing only becomes a problem when it is being used to portray a false reality. Proper editing can do amazing things such as accentuating key features and emboldening colors. Instagram provides free filters called presets that you can use to edit your photos to your desire.
4. Plan Your Feed
Like said previously, your Instagram profile cannot be messy or unorganized. The number one way to avoid this issue is to plan your feed. It seems ridiculous to plan your social media posts, doesn’t it? It is not as ridiculous as it sounds. Planning will help to keep your feed organized and aesthetically pleasing to clients.
5. Do Not Stop at Your Feed
Now that you have an organized and well thought out plan for your feed, do not stop there! Start working on Instagram stories, highlights, and reels to continue bringing your profile to the next level.
Follow this link for a few Instagram aesthetic ideas and how they work for the specific brand. Studying examples can help you spark innovative ideas and get creative on your own profile.