A compelling Instagram bio can do more than create new followers and profile visitors; it can make new clients. Continue reading to learn how to create a bio to achieve this goal!
1. Optimize your name for search queries
This is a crucial step to creating a bio that works for you. Make sure to add your name and a keyword in the name field. For example, if you are an attorney, you would put your name and job title. Doing so would help people ensure users can easily find the correct account.
2. Add your skills and target audience.
In simple terms, your bio should explain what your business does and who it is targeted towards. Think about anything unique that your company does that your followers may find interesting.
3. Include relevant keywords.
Did you know that there is something called Instagram SEO? You can give your account more focus and attract like-minded followers by incorporating relevant keywords in your bio.
4. Optimize your website link.
One of the most valuable drivers on your profile is the link in your bio. It is one of the first things users see when visiting your profile, and it is easily clickable. A link in bio can lead to engaged clients and more revenue.
5. Share your contact information.
Do not be afraid to share your contact information. People in today’s world are constantly looking for convenience. So if they can call you straight from your profile, you are already one step ahead of the competition.
6. Show your personality
Use emojis in your bio! These can be used to break up text and show a little bit about who you are. You can also use emojis to highlight certain parts of your profile.