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How to Decide Which Social Media Platforms Your Business Should Have A Presence On

As a business owner, it is paramount to have a social media presence to reach out to customers, and ensure a sense of community surrounds your brand. Social media aids in sharing and developing your brand story. It greatly shapes how consumers perceive your business. Each social media platform is popular with a particular demographic, and features specific classes of content. 


Facebook is the most popular social media platform and has a diverse user base with a majority of the users aged 18-54. The platform is quite effective for content distribution and consumer engagement.


LinkedIn is the leading social media channel for professionals and is effective for B2B marketing. You can use LinkedIn to raise your company’s profile, connect with corporate clients and nurture strong networks. 


Instagram is most popular with users in the 18-30 age bracket. Research indicates that consumers perceive businesses that use Instagram as creative, engaging and entertaining. You can use Instagram to share your business values and promote your brand with sleek images and videos. 


YouTube is most popular with people aged 18-49 and is a great platform for creating in-depth business content. You may utilize it to educate and engage audiences about your products and boost SEO. 


Twitter has a diverse user base, though a majority of the users are aged 24-34 years. Twitter is ideal for sharing industry news, providing commentary on latest developments in the industry, or discussing how current events impact your industry. 


TikTok is popular with users aged 16-24 and has the highest user engagement rate among social networks. It is great for reaching out to a youthful audience and offering entertaining content.  

The Bottom Line

In order to be effective on social media, you must select platforms that are consistent with your business’ personality and marketing strategy. Additionally, you must consider which platforms will resonate strongly with your target audience. If your business does not have a clear digital marketing strategy, it is now more important than ever to implement one.

The onset of the COVID-19 pandemic has only exacerbated individuals’ internet usage. If you hope to effectively grow your business by taking advantage of the vast audience the internet has to offer, contact  Above the Bar Marketing. When it comes to your digital presence, implementing our assistance will ensure no loose ends are left untied.   

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