Do you feel stuck with your digital marketing? Unsure how you can reach a larger audience and more potential clients? Here is what you need to do:
1. Read The Room
The first step to reaching new potential clients is defining your target audience. Once you do that, you can narrow down your strategy.
2. Post at the Right Time
What time you post matters! Find out the best times to post on each social media platform here.
3. Make Emotional Connections
As an attorney, you are involved in a very emotional stage of a person’s life. Show that personable side through your social media.
4. Focus on Quality Over Quantity
When it comes to digital marketing, quality is always better than quantity. For example, a quality post every week could reach more people than five posts per week.
5. Be Authentic
Authenticity promotes trustworthiness, and everyone wants an attorney they can trust. So display your authenticity through your social media posts.
6. Engage Your Audience
If your posts are not engaging, they will likely not receive many views. One of the best ways to engage your audience is by placing a call to action at the end of your captions.
7. Create Shareable Content
Creating shareable content could reach even more people with just one strategy. Imagine how many people would see your post if each person who saw it shared it once.
8. Consider Current Trends
One of the best ways to reach a new audience is by participating in current trends. Video advertising is a great one that will not be going out of style anytime soon.
9. Choose The Right Partners
Digital marketing is not easy! There is so much involved, and it can be hard to keep up, especially if you are operating a law practice. But that is what we are here for—partner with the right people to receive the most ROI for your digital marketing budget.