“I don’t know. It’s nice. I mean, why? It’s not a beauty contest, is it?”
No, your law firm’s website is not being entered into a beauty contest, but being “easy on the eyes” is about more than just your site’s looks. There are three primary factors to take into account when evaluating your website.
Yes, looks do matter. Does your logo properly represent your brand and resonate with your firm’s target audience? Are the colors and fonts inviting?
You have seconds, at most, to keep the attention of a user who arrives at your site. If they cannot find what they are looking for they will hit the back button and try the next firm on the list. Having well-defined, descriptive menus and clear navigation features is essential to getting the most out of your website design and website content.
Easy to Scan
Speaking of content, is the content on your website easy to scan? People are pressed for time and often scan the headers to see if a page of content is worth their time. If a user only read your headers, would they get the information they need to make a judgment about your firm?
Could your site be easier on the eyes? You don’t have to resolve these issues on your own. Contact the marketing professionals at Above the Bar Marketing for all your marketing needs. Let’s grow your practice!