2022 is shaping up to bring many changes to the legal marketplace as individuals, families, businesses and law firms (hopefully) emerge from the pandemic. Think of how much has changed in the last two years; it is time to make sure your marketing strategy reflects the new realities we are living in.
Digital Marketing Should Be Your Primary Form of Advertisement
Conventional advertising methods like phone books, billboards and print were already falling behind before the pandemic forced more consumer activity online.
Today’s landscape requires you to have a robust digital marketing presence to compete and the following should be key components of your law firm’s 2022 marketing strategy:
- A fully optimized and user-friendly website: provide your potential clients content that is easily digestible and relevant to the issues they are facing. It is critical to make sure your website is fully optimized for mobile, as more than half of all web searches are conducted via mobile device. Any practice area you are advertising for on pay-per-click (PPC) or social media platforms should have corresponding content on your website.
- Legal directories are a form of digital marketing that combine a low cost with a high conversion ceiling. They are also a great way to bolster your link-building strategy.
- Show off a little (or a lot): You have expertise in your area of practice and that expertise should be a major selling point. Write and publish content that demonstrates your expertise in the niche areas you practice in, publish them to your website or blog, and share them on your social media accounts.
- Seek out reviews and testimonials: Asking your past clients to provide reviews to platforms like Google and Facebook is a great way to leverage your past success into new business. Adding testimonials to your website can allow the words of your satisfied clients to carry weight and provide real-world perspective to people who are facing similar legal issues today.
“Yes, that all sounds great, but won’t this take a lot of time and effort?”
It will, but that time and effort does not have to be yours. Turn to our digital marketing pros at Above the Bar Marketing to manage all of your digital marketing needs. Contact us today to get started on your 2022 strategy.
