Local SEO Tips for Personal Injury Law Firms

Do you want more local clients?

“Yes. Of course, I do.”

You need more local SEO. Searches such as “lawyer near me” or “lawyer in _____” are among the most searched by potential legal clients. The top search engine result spots for these pages are vied for by dozens of attorneys and firms in each market.

By using geo-specific keywords in your website content, Google Business listing, metadata, and title tags, you can position yourself to succeed in highly localized searches. Using local SEO strategies also helps you funnel your marketing resources more efficiently. After all, there is no benefit to turning up results for clients outside your geographical area of practice. Qualified local traffic is where you will get the most bang for your buck.

Local SEO Tactics

The following will form the foundation of your local SEO efforts and performance:

Google Business Profile: Simply having an accurate and up-to-date listing can do wonders for your local visibility.

Citation Management and Directory Listings: Again, accuracy is the key. Removing inaccurate citations and appearing in relevant directories is essential to local SEO success.

Reviews: Having reviews is essential. How you respond to reviews is just as important; it provides a window into your ability to communicate with clients effectively.