Marketing a Niche Practice?

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Does your law firm focus on a practice area that is particularly niche?  Have marketers struggled to guide you in the right direction? Have they attempted putting your practice in a “one size fits all” box?  Most niche practitioners inform us they have given up on hiring a professional to handle their marketing. They voice that after past attempts with marketing companies, they have lost thousands of dollars, and have failed to make digital strides. 

Above the Bar Marketing specializes in marketing niche practices. We take the time to learn the intricacies of your practice, and customize a plan of action that targets your specific audience. There are many benefits that can result when you take a niche marketing approach. 

Niche Marketing Makes You Stand Out

Creating a custom marketing strategy for your niche practice involves positioning you as an authority in your practice area. Additionally, you must have a clear brand vision, and brand voice. Our team has experience working with a wide range of niche practices, and successfully crafts tactics to market each one.

Understand Customer Problems

We use advanced market research tools to help you develop unique insights into the needs of customers in your niche. This allows you to understand customer behavior and devise various strategies to target your audience. We will also help you curate personalized communication with potential clients, to ensure a high conversion rate. 

Work With Digital Marketing Professionals

Don’t give up on your marketing goals. Our digital marketing professionals consistently increase the visibility of firms’ niche legal practice areas. Highlighting your unique skills and effectively distinguishing you from other lawyers in your area of practice is key. 

We want to help you garner new clients and position yourself favorably for attorney-to-attorney referrals.  We want your digital footprint to articulate that you are an expert in your niche. 

Contact Above the Bar Marketing for your law firm digital marketing needs. Our experience in educating ourselves on the details of each of our client’s practice areas leads to the benefits we have laid out for you.