The number of terms in the digital marketing world can be staggering. We apologize in advance for throwing two more at you. These are important for you to understand as you consider where to invest your law firm’s marketing budget.
You have the option of investing in strategies designed to generate organic results and the opportunity to invest in paid advertising that allows you to skip part of the marketing funnel and queue up a potential client for conversion.
What is Organic SEO?
Organic SEO focuses on improving your unpaid rankings in search results. Examples of organic SEO include:
- Optimizing your website with relevant keywords, title tags, and meta descriptions.
- Creating social media profiles for your law firm
- Managing your citations, including your Google Business Profile
These are all steps designed to improve your rankings, therefore increasing your ability to reach your desired audience and engage with potential clients.
What is Paid SEO?
Paid SEO focuses on paid rankings. Instead of creating a foundation for organic results, you can pay directly for a prominent spot in the search engine’s results. The most notable example of paid SEO is PPC advertising via Google Ads.
There is less space than ever for organic results on Google’s first page. Most of the first page contains paid results. However, this does not mean you should forego all organic SEO in favor of paid ads. The improvements that drive organic SEO can work hand-in-hand with paid ads, creating a better experience for users who click on your paid ads.
At Above the Bar Marketing, we can help you maximize your organic SEO and identify the paid SEO opportunities that represent the most bang for your marketing buck.