For potential clients that are facing legal issues, making a choice of representation can be life changing for them. In order to appeal to people who are at the edge of making such a critical decision, it is important to build trust. You may wonder though, how can I build trust with someone that I have not come into contact with yet? Many lawyers are confident in their ability to pitch themselves and sell their services during an initial consultation. However, as legal marketers, our team at Above the Bar believes that the beginnings of a strong lawyer-client relationship can start before any numbers have to be dialed. 

As we progress further and further into the digital age, many law firms have begun to establish their presence on social media platforms. While some may see this step as unnecessary, investing in law firm video marketing is an important part of brand awareness that can help your practice stand out from others in your industry. Whether specializing in personal injury. family law, or any other facet of the wide variety of legal issues and niches that exist marketing for lawyers should be an essential inclusion in your long term business plan. 

With that being said though, we know that attorneys maintain a substantial caseload, pursuing their passion of serving their community and are often too busy to create videos independently. Your expertise is in the legal field, and just like clients seek you out for assistance as they begin to prepare for their cases, we are sought out by law firms to tackle their marketing efforts. Unlike marketing agencies serving a range of clients across different career industries, our efforts focus solely on law firms. Our team has experience and a keen understanding regarding the best practices for mastering creative that is both professional and engaging, informative and approachable. Though many legal professionals may feel uncomfortable in front of the camera, rest assured that we are well versed in finding the types of videos that best fit your individual personality, so that you can feel confident about the video content that will come to represent you! Just like you get to know your clients, we do our best to get to know you. While no lawyer is the same, we do believe that each and every firm that we partner with should receive the same level of exceptional service when it comes to the launch or revamp of their video advertising efforts. From directing to copywriting to editing, our skilled and well rounded team are available to ensure a high quality production value with a classic longevity for your use on websites, social media, email marketing campaigns, or other forms of outreach efforts to potential clients in your region. We understand that conquering new space in the digital media world, such as building or overhauling a website can seem like a daunting task. Let us take that burden off your shoulders and allow you to focus on the most important work at hand — continuing to serve your clients throughout their time of legal need. You can rely on us to utilize our wide network of professionals and connect you with the best of the best in the industry and handle all aspects of your web design so you can focus on your business. All you have to do is show up to the shoot ready to smile. Contact us today to get started.

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