Is your personal injury firm taking advantage of the power of SEO? If not, the time to start is now! Here is why:
Why You Need to Start Using SEO
Proper use of SEO is vital for firms who want to succeed and gain more business. If you want to set yourself apart from other firms and get the most clicks on your website, you need to be on the first page of a Google search. This can be accomplished with proper use of SEO! 70% of law firms report that they get the most new cases from their website. If they can do it, you can too.
How Does Google Put You on The First Page?
Google uses a variety of factors when ranking attorney websites in a Google search such as:
- Keywords and meaning
- The relevance and quality of content
- The usability of the website
- Credibility and authority of a website and its resources
- User location, settings, and search history
75% of Google users never pass the first page, they make all of their clicks and research based off page one alone. Let’s get you on that page.
Is PPC or Social Media More Important Than SEO?
While both PPC and social media are key factors to a digital marketing campaign, they must be compliments to a successful SEO strategy. Studies show that about 70-80% of people ignore paid search results and ads. While social media is a great strategy to use to access more clients, search engines are proven to provide more value.
How to Perfect Your SEO Use
Ways you can build your authority and ranking within Google include:
- Creating useful and engaging content
- Make sure that your content is easily accessible and readable
- Gain real backlinks