What is the difference between serif font and sans-serif font?

A serif font has a decorative stroke at the end of a letter’s stem. A sans-serif font does not.

A serif font conveys your brand as more old school, and traditional.

A sans-serif font conveys a brand that is more approachable, relatable and cutting edge. Sans-serif fonts often appeal to younger audiences. 

When taking these facts into consideration, it becomes clear that you must take your audience into account when choosing a font for your law firm’s logo. Who are you trying to appeal to? Are you a more traditional firm, or would you like to convey a sleeker, more modern image?

If you find these questions difficult to answer, contact us. Our logo designers are seasoned in taking lawyers’ brand visions into account.